Bridger Conway developed the new packaging and Brand World for HANMAC, the first Korean Lager perfect for consumers taste.

This beer is brewed with 100% homegrown high-quality rice -Korea’s staple food that symbolizes the country- directly supplied by local farmers, in order to ensure the best flavor and quality.

The packaging design stands out and enhance an image that speaks about the new and smoother taste of the beer.

The Brand World developed, also reflects the brand origin and new spirit: to make “Korea Smooth”.

Client

AB InBev Korea

Area

Packaging
Identity

Country

South Korea