Bridger Conway developed the full VBI and Trade communication assets for HANMAC, the latest launch of AB InBev Korea, the first Korean Lager perfect for consumers taste.

This beer is brewed with 100% homegrown high-quality rice -Korea’s staple food that symbolizes the country- directly supplied by local farmers, in order to ensure the best flavor and quality.

Over several months partnering together with AB InBev Korea, the agency designed more than 40 trade communication assets for both On and Off Trade, secondary pack and a full VBI, that reflects the brand origin and spirit. 

Client

AB InBev Korea

Area

Identity
Trade

Country

South Korea