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Stella Artois POCM Global.

In order to carry out this project, we relied on an interdisciplinary team coordinated by our Industrial Design Division, and their premise was to adopt an aesthetic approach according to Stella Artois brand positioning.

Challenge and Results.

Stella Artois brand highlights the quality of craft beer over industrial beer. Not only does this quality stand out throughout its manufacturing process, but also, in its image. Therefore, the chalice, which represents the synthesis of this concept, comes to life and puts its distinctive stamp on the point of sale material: product exhibition, display, cooling and serving.

In order to carry out this project, we relied on an interdisciplinary team coordinated by our Industrial Design Division, and their premise was to adopt an aesthetic approach according to Stella Artois brand positioning.

This material will be used in the markets where the product is sold and in those where it will be launched soon.

  • ClientStella Artois
  • IndustryAlcoholic Beverages
  • DisciplineIndustrial Design
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