CBC, the leading beverage distributor in Central America, requested BridgerConway to redesign Rica, a leading soda in the region (Guatemala, El Salvador, Honduras and Nicaragua) which also was celebrating its 100 year anniversary. The project involved the redesign of the brand, packaging and brand manual.

Our main focus was Rica’s target: family and friends who want to turn daily moments into special and fun. Because Rica is a flavored and colorful soda, we wanted to reflect that concept on the label, so for the logo redesign we chose a lively pattern and modern round shapes. The bottle was redesigned with 100% recycled eco plastic materials, with ergonomic curves and stylish design. One container for a greener footprint on the environment.

Client

Livsmart

Industry

Food & Beverages

Discipline

Branding & Communication, Packaging Design