BridgerConway developed the new integrated campaign for Petit, the traditional juice brand from Guatemala. The campaign is made up by TV commercials, outdoor, press and POP for all the countries of Central America.
Challenge and Results.
Petit shows a new concept, breaking away from their traditional communication style yet remaining with a big presence in all of their traditional product sizes and flavors.
The campaign motto "we all have a fruit inside of us" transmits the audience a positive, fresh and relaxed lifestyle, through innocent humor in all of its ads.
- IndustryFood & Beverages
- DisciplineBranding & Communication