The Bolivian beer will consolidate all the music celebrations under the name of Paceña Play for now on. The idea was to make a platform that keeps connecting the brand to its target market; young people who enjoy having fun in the company of good friends, great music and beer. Two massive electronic music events have taken place under Paceña Play: the globally famous “Life In Color” and “Road to Ultra”, where thousands of people attended. As for Bridger Conway, we developed the naming and design for this new concept for the point of sales and a special edition packaging.

Industry

Alcoholic Beverages

Disciplines

Branding & Communication, Packaging Design

Country

Bolivia