In order to increase brand visibility in flagship stores and resellers, Nespresso asked BridgerConway to develop what is the first non-global advertise fully developed in Argentina: a colorful young campaign that reflects the essence of the brand.
Challenge and Results.
Through a new concept, "Elevate your coffee experience" invites the public to enjoy coffee at its best, with graphics aiming traveller's consumers. It should also communicate the benefit of getting credit to buy capsules when purchasing the coffee machine.
The campaign was fully executed at the point of sales with several premium installations and regular assets, and it was also implemented in social media and digital.
- IndustryFood & Beverages
- DisciplinesBranding & Communication, Trade & Industrial Design