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G20 Branding.

It took four months of work to plan, design and assemble the image of the most powerful economic and political forum of the year.

Challenge and Results.

Since 1999, the G20 summit is a key moment in every year's global political calendar. In this forum, leaders of the 20 largest economies in the world, annually discuss international, economical and political affairs.

The National Direction of International Communications selected BridgerConway for the branding and signage design of the event. The messages communicated were Tourism, People and Soft Power of Argentina.

A team of producers, designers, architects, graphic producers, industrial designers, copywriters and proofreaders was put together by the agency in order to work along the production and logistics team of the National Government for more than four months.

The greatest challenge was to design and produce more than 3,000 original pieces that were used to decorate each of the spaces that received more than 20,000 people from all over the world.

  • IndustryPublic affairs
  • DisciplineBranding & Communication
  • CountryArgentina
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