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Corona Music Wins.

BridgerConway was in charge of introducing Corona in the Music Wins Festival.

Challenge and Results.

BridgerConway was in charge of introducing Corona in the Music Wins Festival.

The agency developed and organized the Mexican beer activations in three different experiences: Corona Space, Beer Garden and VIP Corona , at that event in Costanera Norte in Buenos Aires on November 23 and 24.

On day one, Space Corona , a large living-room located in an exclusive sector at the festival , presented Corona Ritual with a live DJ. There the guests enjoyed a relaxing time drinking a Corona beer.

On the second day, Beer Garden was the favorite among the attendants at Music Wins. In this place, with the sunset and the river in the background , attendants were able to listen to the best live music, play table soccer, relax in the hammocks, take a snapshot in the Photo Booth, and , naturally, have an ice-cold Corona.

Also on the second day, artists, musicians and special guests were able to enjoy VIPCorona. They all experienced Corona Ritual on the terrace viewpoint where they could have a privileged view of the two stages, where Tame Impala, Metronomy, Yann Tiersen, Juana Molina and Mogwai, among other national and international artists, performed their shows.

During the festival, BridgerConway gave Corona live coverage for the social networks, reaching over 120.000 contacts.

During two days, over 18.000 people enjoyed the shows presented on the three stages that gathered young people and indie music at the event.

  • ClientCorona
  • IndustryAlcoholic Beverages
  • DisciplinesSocial Media & Interactive, Activations
  • CountryArgentina
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