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Brahma Life in Color.

BridgerConway developed the communication for Brahma Experience Life in Color 2015, a mega event that fused painting, electronic music and the special flavor of Brahma beer.

Challenge and Results.

BridgerConway developed the communication for Brahma Experience Life in Color 2015, a mega event that fused painting, electronic music and the special flavor of Brahma beer. The party was held in April at the Rakiura Resort in Asuncion, Paraguay.

The idea of linking their platform “Brahma Experience” to Life in Color (one of the most important electronic parties in the country) was to strengthen the presence of the brand values in these activities making a bigger connection with the audience which frequents this kind of events.

  • ClientBrahma
  • IndustryAlcoholic Beverages
  • DisciplineBranding & Communication
  • CountryParaguay
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