We worked on the naming of a new holding of two of the biggest beverage companies in Latin America. It was important that the naming contained its subsidiaries and that it referred to the concept of life and human beings. Our main challenge was to achieve a modern image without leaving behind the corporate values.

Beliv was the name chosen for the holding company that centralizes both the beverage company Livsmart and its distributor CBC, leaders in Central America and Andean region. The new brand identity should transmit freshness and healthiness without forgetting its Latin character. The identity, logo and graphic language was developed, for the company and its sub-brands: Livsmart, healthy water line and Livfun, soda line.

Client

Livsmart

Industry

Food & Beverages

Discipline

Branding & Communication