La Constancia is a food company with more than 80 years of experience in the Colombian market and has a family profile that reflects the high quality of its products.

In 2014 the brand decided to renew its packaging image and requested us the redesign of its entire food line. Bridger Conway’s packaging team undertook the work that covered all its categories: tomato sauces, mayonnaise, jams, fruit sweets and dressings. The main challenge at the design level was to break the structures of a traditional and established brand in order to stand out the shelf.

We developed a total of 160 designs during the six months the project lasted, in which a whole design was carried out: from the producto photo shooting to the recipes included in the back of the
pack.

Client
La Constancia

Area
Packaging

Country
Colombia