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Paso de los Toros

BridgerConway contributed to Paso de los Toros brand positioning process as the best thrist quencher.

Challenge and results.

BridgerConway contributed to Paso de los Toros brand positioning process as the best thrist quencher. Its claim is “Cut out the sweetness. It doesn´t quench your thirst”, and it has a smart but acid and ironic tone, typical of this brand.

With a new label, Paso de los Toros used a more urban gesture language that generates its own, young and unique identity, emphasizing the irony and fun the brand proposes in its communication campaign.

Client

Pepsi

Industry

Food & Beverages

Country

Argentina

Disciplines

Packaging