In this case, Latitud 33 presents a new graphic campaign based on the claim “It’s more than a place. It’s your latitude”.
Moet Hennesey Argentina and BridgerConway have always gone for simple and clear communication strategies that help build up the brands and differentiate them from their competitors. In this case, Latitud 33 presents a new graphic campaign based on the claim “It’s more than a place. It’s your latitude”.
The ad shows several relaxing and enjoyable moments, through different scenes, when a bottle of wine is essential to the relationship between the main characters in the ad.
The new campaign was intended for outdoor display and print media such as magazines targeted at wine consumers. In order to create synergy between different touchpoints that will allow for reaching its target consumers, the campaign will be present on the corporate website and on Facebook fan page, as well as on point of sale material.