The main goal was to expand its 2010 Sony Ericsson Open sponsorship.
LAN, one of the leading Latin American airlines, was looking for an agency that would understand and empathize with the Latin American part of its culture, and at the same time, would have a good knowledge of the Hispanic community in the USA.
The main goal was to expand its 2010 Sony Ericsson Open sponsorship. To achieve this, an attractive website was developed and tactile screens were set up inside the stadiums so that the people could take part in interactive games. This was done in Flash, PHP and HTML.