Hoegaarden on & off trade materials

Under Global guidelines, Bridger Conway had the task to promote a new brand concept in trade toolkit.

Challenge and Results.

Hoegaarden is the original Belgian beer due to its unique and tasty wheat that makes this brand enter into the premium segment. With its new brand positioning thought ” the gaarden is open”, it focuses on enjoying your favorite beer with friends in a natural environment within an urban space, such as back gardens, rooftops and terrace.

Our objective is based on the reinterpretation of the brand in POCM toolkit, including ON premise, OFF premise and events.


Branding & Communication, Trade & Industrial Design


United States

Working Areas



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