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G20 Event Signage

It took four months of work to plan, design and assemble the image of the most powerful economic and political forum of the world in 2018.

The National Direction of International Communications selected BridgerConway for the appliance of the brand identity (designed by the communication’s team of Argentine presidency) and signage of the G20. In this forum, leaders of the 20 largest economies in the world, annually discuss international, economical and political affairs. The messages communicated were Tourism, People and Soft Power of Argentina

A team of producers, designers, architects, graphic producers, industrial designers, copywriters and proofreaders was put together in order to work along the production and logistics team of the National Government.

The greatest challenge was to design and produce more than 3,000 original pieces that were used to decorate each of the spaces that received more than 20,000 people from all over the world.

Client

Presidencia de la Nación Argentina

Area

Advertising and Communication

Trade

Country

Argentina

 

Disciplines

Advertising

Experiences

Trade