How to link a trendy global beer to Lollapalooza? Corona joined the biggest festival in the world, through music, enjoying outdoor and the environmental care.
Corona was the main sponsor of Lollapalooza 2017. In the festival, the brand developed “Corona Garden” a 13,000 sq. ft. installation especially to relax with friends and listen the best bands of the festival.
For this, the brand invited its consumers to participate in a digital promotion to win tickets, backstage passes and meet & greet with artists. Bridger Conway developed the promotion, the web site, the content and the creativity of it where consumers had to identify which song the ambassadors were playing. As a result, more than 3,000 people joined the promotion and 400 were the winners of VIP tickets for Lollapalooza 2017.
In addition, the whole communication was also developed by the agency. Corona and Lollapalooza stood out of the most important points of Buenos Aires and in the target’s digital media preferred, such as Spotify and YouTube.
AB InBev Argentina
Advertising and Communication