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Corona Bucket

We developed a toolkit for the correct global execution and promotion of the Corona Bucket in the On and Off Trade.

Challenge and Results.

We developed a toolkit for the correct global execution and promotion of the Corona Bucket in the On and Off Trade. Corona’s hero asset, the Corona Bucket, makes the consumption ritual at home possible and turns it into a brand experience. Through the use of simple promotion mechanics all the markets could successfully and correctly implement its use.

 

Client

Corona

Industry

Alcoholic Beverages

Disciplines

Branding & Communication

Disciplines

Advertising