Bud Light asked an “epic” work. And that’s what we did...
Aligned to brand’s global concept , Bridger Conway developed a Trade toolkit for Bud Light Mexico.
After a deep research to understand the local markets, we started exploring the “That’s Epic” concept. For this, the chosen materials were: neon, bright lights, glossy lacquered finishes, in addition to the contrast between blue and white.
Together, the Trade and Communication teams designed 56 pieces that reflect the spirit of the brand in each of the points of sale reached: from a small shop in a town to a mega nightclub in the center of the city.
Grupo Modelo / Bud Light