How to develop original and attractive content for social media of a constant moving brand? A trip was the answer.
Bud 66 needed to expand its digital content with fresh media. For that, Bridger Conway brought to life Project 66, a new event platform for the brand. The kickoff was a world trip where a team of influencers visited New York, London, Amsterdam and Berlin to bring the best of international nightlife to Bud 66 audience.
Music, nightlife, fashion and urban culture were the main topics for the brand’s social media content. Also, the influencers produced content from their own perspective. Over 200 hours were shot in order to generate the content.
AB InBev Paraguay
Advertising and Communication