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Bud 66. Project 66

How to develop original and attractive content for social media of a constant moving brand? A trip was the answer.

Bud 66 needed to expand its digital content with something different, a new experience. Project 66 was an adventure to discover the new trends from all over the world and bring them to Paraguay.

Bridger Conway brought to life Project 66, an event platform for Bud 66. The kickoff of it was a trip to four countries in order to reflect the most important international nightlife. A team of influencers visited New York, London, Amsterdam and Berlin.

Music, nightlife, fashion and urban culture were shown from their own perspective in their social media accounts. Exclusive content for Instagram and Facebook was also produced. Over 200 hours were shot in order to generate the content.

Client

AB InBev Paraguay

Area

Advertising and Communication

Experiences

Digital

Country

Paraguay

Disciplines

Advertising

Content

Experiences