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Brahma Subzero

Bridger Conway presented Quilmes, the most popular beer brand in Argentina, with a proposal for the relaunch of its classic bottle, and used historical designs for its label for a special edition.

Challenge and Results.

Brahma latest innovation was launched recently in Paraguay. Brahma SubZero is a lager filtered at 2 degrees below zero. BridgerConway was responsible for the campaign development and creative concept.

Based on the brand history and reputation, the agency worked on a clear concept to communicate its differentiating feature from Brahma product family. A sober and balanced key visual was developed by using cold colors that communicate the product special features very clearly. Besides doing a creative action on the Internet, the campaign involved the design of outdoor pieces and communications in print media, points of sale and on radio stations.

Client

Brahma

Industry

Alcoholic Beverages

Discipline

Branding & Communication

Country

Paraguay

Disciplines

Advertising