The on-trade programming and asset manual was developed for Blue Point, the American craft beer with an adventurous spirit.
Born in Long Island in 1998, Blue Point is an adventurous and sea spirit craft beer made for those who enjoy life outdoors. After the acquisition of the AB InBev group, at BridgerConway we developed a toolkit for boosting and executing it correctly at points of consumption.
As an irreverent beer, different assets and experiences were created to keep building the brand. For this project, communication and trade design departments were involved.
Branding & Communication, Trade & Industrial Design