BridgerConway developed a Global Toolkit for Budweiser’s Spiritual Homes. The brand is closely related with music, friendship and sharing good times. The designed POC materials were exclusively made for those bars/restaurants where the brand decides their consumers can best feel the brand’s spirit.

Signs, lamps, refrigerators, allusive ornaments and stools are part of the toolkit. Also, within the toolkit there are interactive elements that work along with a smartphone in different activations.
The materials were picked out carefully for their global versatility, so much for the manual as for the designed industrial pieces.
All the graphic and industrial materials developed were drafted and documented in technical drawings to make sure they kept a global consistency.

Client

Budweiser

Industry

Alcoholic Beverages

Discipline

Trade & Industrial Design