The goal was to redefine, establish and consolidate the legendary concept of the inseparable combination of beer and burgers to reinforce product consumption and transform the pairing into a brand icon that Budweiser would make its own.
With that in mind, we created a 360º platform that would spin around the concept of Bud & Burgers. We developed a special gift pack with complementary utensils for grilling out. We designed and developed heavy assets for the off-trade, and created several different assets that composed an on-premise toolkit.
Lastly, we proposed a series of activations and events adaptable to different budgets and cities.
Branding & Communication, Packaging Design, Trade & Industrial Design, Activations