Born in Long Island in 1998, Blue Point is an adventurous and sea spirit craft beer made for those who enjoy life outdoors. After the acquisition of the AB InBev group, at BridgerConway we developed a toolkit for boosting and executing it correctly at points of consumption.
As an irreverent beer, different assets and experiences were created to keep building the brand. For this project, communication and trade design departments were involved.

Industry

Alcoholic Beverages

Disciplines

Branding & Communication, Trade & Industrial Design