Arcor, Argentina's main food manufacturer group, wanted to launch a new brand breakfast cereals. The objective was to create a packaging for each flavour, and customize them with different characters.
Arcor, Argentina’s main food manufacturer group, wanted to launch a new brand breakfast cereals. The objective was to create a packaging for each flavour, and customize them with different characters.
Bridger Conway, with the guidance of Arcor, created four figures: Azuroso, a bear, chosen as the representative of the sugar cornflakes. Crokolo is a crocodile identifiable with the strength of chocolate. Fruggo is a friendly chameleon that loves frutal cornflakes and Mielita unveils the power of honey.
Their whole concept, world and habitat, was created from zero. Our main idea was to focus on the importance of nature and was developed it with a friendly image for kids and adults.
The whole concept extends out of the bounds, and the packaging couldn’t be less. Every box has a game printed on its back side, along with the instructions on how to play it. Buying the four boxes allows customers to play a brand new game by combining the different paths (check image below).
A set of stickers was also designed, and they were included inside of the boxes.
This project took 8 months of work and different sketches were presented to the brand. The final result speaks on its own: a whole new conceptual world was created, with their attributes, names and personalities. This case is a proof that, with the right concept, it’s never too late to create a parallel planet with its own characters.
Now, this eco-cereals are now available in your nearest supermarket. Thinking out of the box was the main goal for this campaign, and one thing is for sure: we accomplished it.
Food & Beverages