BridgerConway

A brand and digital experience agency

BridgerConway
20 years

Every brand has its own DNA, which makes it unique and different from the rest. No matter what speciality, nor the wide range of similar offers, there is always something that makes it excel over the rest. BridgerConway is no exception. Since 1991 our company has added value to the clients’ brands, getting to know and understand their business and help them grow beyond their boundaries.

We always aim at competing on quality, innovation, and interaction of our best talents in search of the best result. Although we are a young company, we have wide experience. We have extended our work range virtually as well as physically, with offices in Buenos Aires, New York, Miami and Dubai. But, above all, we still keep, after 20 years in the business, the passion for what we do, in each and every one of our projects.

How have we achieved this? By being truly faithful to ourselves. We constantly aim at excellence and that is what makes us different. It is in our DNA.

Pepsi’s Summer Campaign
by BridgerConway

For its 2011 Summer campaign Pepsi requested BridgerConway to design, develop, produce and coordinate the ‘Pepsi Dog’ activity carried out during the last week of January and during every Thursday, Friday, Saturday and Sunday of the month of February in different beaches and strategic venues in the city of Mar del Plata, Buenos Aires, Argentina.

The campaign consisted in the construction of a giant dog lined with a soft furry material, 3 meters high by 6 meters wide, mimicking the TV commercial icon produced by BBDO, mounted on the framework of a truck plotted with the brand’s motifs. The dog, produced in different attitudes, like one wearing a ‘rastafari’ hat, sunglasses and a surf board, moving its head un and down. It was built by Leon Wainsteim, a local artist of Mar del Plata.

The truck toured the city so that the public could approach it and snap pictures with the dog. Those pictures were then shared in Facebook
www.facebook.com/PepsiPerrito. Pepsi gave out 8 thousand furry puppies through scrape cards given to the public after shooting a snapshot with the dog. A plotted SUV was also used for this event, accompanied by music and hostesses donned specially designed uniforms.

Jumbo: new website coming soon

Cenconsud-Jumbo relied on BridgerConway for building and programming their new website and CMS (Content Management System) which will be launched in the coming months.

Aiming at updating and keeping their position within the communication 2.0 trends, the agency developed a more modern and dynamic site, with an easy-access design, more intuitive and user friendly for everybody.

The website will also be publishing the daily offers, as well as the company’s institutional information related to the business and the solidarity(charity) activities carried out by Jumbo throughout the country.

Consumers will be able to shop through the catalogs available online as well as checking their points obtained when using the Jumbo Más card.

In order to optimize the search for new branches, the agency will implement a search system using the Google Maps tool.

BridgerConway and Brahma Beats

Brahma Paraguay launches its Brahma Beats Connections music festival, which started in 2009 with the outstanding performance of Tiesto, the renowned Dutch DJ.

Under the motto ‘The evening glitter connects you’, BridgerConway designed the exclusive communication graphic, billboard ads and TV (motion) campaign for the event.

Our agency is focused in a new and surprising proposal to generate an event of magnitude, which allows the audience to feel surrounded by the Brahma Beats experience.